Tuesday, October 25, 2016

Only one idea per article

I once offered an editor an 800-word article. I told him various brilliant points I wanted to make. He pretended to listen patiently, and then said: “Most readers can remember only one idea from an article.” Just make one good point, he said, and buttress it with facts and anecdotes. If an hour later the reader can remember your point, that’s a triumph. Since then I have tried to make only one point per article, though not today.
Simon Kuper - Lessons from the Field